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About the project

Upside in Business Bay presents fully furnished studios and one-bedroom apartments within a striking 31-storey tower, complete with premium finishes and panoramic urban views.

The project offers fully furnished studios and one-bedroom residences ranging from 399 to 651 square feet, each designed for comfort and style. Kitchen facilities feature premium brand appliances, whilst bathrooms showcase quality sanitary ware and accessories. Lighting systems utilise energy-efficient European technology, and each unit includes a complimentary parking space.

Residence balconies offer striking views of iconic Dubai landmarks. Amenities extend beyond the living space to encompass a shared swimming pool with panoramic views, children's pool, barbecue areas, landscaped gardens, games room, sports court, and running track. Co-working spaces and private meeting rooms serve professional residents.

The tower's position in Business Bay places it within easy reach of the city's primary business centres and retail destinations. The central location facilitates straightforward access to major thoroughfares and supporting services including healthcare and educational facilities.

Starting Price

AED 1.70M

Handover

Ready

Payment Plan

15/85

Property Type

Apartment

Bedrooms

Studio, 1

Size

399 to 651 sq ft

Developer

SRG

Upside image 1Upside image 2Upside image 3Upside image 4Upside image 5Upside image 6Upside image 7
Upside masterplan

Masterplan

Upside by SRG

The contemporary tower features landscaped exterior spaces and multiple recreational zones integrated throughout the building levels. Design elements create distinct community spaces, from the pool and sun deck to gardens and leisure areas.

Amenities

Swimming pool

Children's pool

Gym

24-hour security

Balconies

Furnished

Floorplans

Studio

Type 1, 399 sq ft | from AED 1.70M

Studio

Type 2, 475 sq ft | from AED 1.70M

Studio

Type 3, 537 sq ft | from AED 1.70M

Studio

Type 4, 568 sq ft | from AED 1.70M

Studio

Type 5, 651 sq ft | from AED 1.70M

1 Bedroom Apartment

Download Floor Plans
Upside floor plan

Location

Business Bay, Dubai

Business Bay is one of Dubai's defining neighbourhoods, blending commercial, residential and leisure uses within a dynamic, high-rise setting. The community sits at the heart of Dubai's business and entertainment scene, steps from Downtown Dubai and the Burj Khalifa.

Compare other off plan projects in Business Bay.

Payment Plans

5%

Down payment

10%

During construction

85%

Post handover

Project Brochure

Everything you need to know about Upside

Download Brochure

The developer's own brochure, as a PDF.

Upside brochure
Upside - Augusta Properties

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Useful Information about Upside

Upside is in Business Bay, Dubai, a development by SRG.

Upside is developed by SRG, a company founded in 1958.

Upside has apartments with studios and 1 bedroom, from 399 to 651 sq ft.

Homes at Upside start from AED 1,702,888 (about USD 464K), as of 22 September 2026.

From AED 4,268 a square foot, against a median of AED 2,544 for 50 new projects in Business Bay.

Upside is completed and ready to move into.

Yes. This page shows 5 floor plans for Upside, covering studio homes.

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