Upside

Upside, a 31-storey tower by SRG Holding located in the heart of Business Bay, blends modern architecture with state-of-the-art facilities to offer a lifestyle of luxury and comfort. The project frames residences within a vibrant urban core, aiming to combine contemporary design with practical living for professionals and families. It emphasizes quality finishes and curated common spaces.

Residences are fully furnished, with studios and one-bedroom apartments designed for aesthetic and functional living. Kitchens include SMEG appliances and bathrooms feature Carlo Frattini and Geberit fittings. European LED lighting and premium GRMS, BMS and ELV systems are specified. Studios range 399–652 sqft; each home includes one free parking space and a balcony with Burj Khalifa views.

A suite of amenities supports varied lifestyles: outdoor patios, landscaped gardens, a pool and sun deck with Burj Khalifa views, sports court and running track, plus a games room and F&B outlets. Residents also have access to co-working spaces and private meeting rooms, and a prayer room is provided. The project is under construction with expected delivery in the second quarter of 2023.