DAMAC Properties is one of Dubai’s larger developers, known for branded residences built in partnership with fashion and design houses, and for master communities such as DAMAC Hills and DAMAC Lagoons. This page sets out what DAMAC builds, and what our team checks with a client before they buy into one of its projects.
What DAMAC builds
DAMAC Properties builds across the premium segment of the Dubai market, including branded residences developed with international fashion and design houses. The company currently operates as a private developer.
As with every developer in Dubai, DAMAC’s off-plan sales are structured through the Dubai Land Department: buyer payments go into a project escrow account under Law No. 8 of 2007, and the sale is recorded in the DLD’s interim register, Oqood, under Law No. 13 of 2008, before the Title Deed follows at handover.
A timeline for the developer as a whole would tell a client little about one project, so we check its own progress with them before they commit.
DAMAC Hills
DAMAC Hills, formerly AKOYA by DAMAC, is built around the Trump International Golf Club Dubai, an 18-hole championship course, with villas, townhouses and apartments set around it. Amenities include the golf course and clubhouse, swimming pools, sports grounds, a retail boulevard, an international school, a mosque and parkland, and the community is now largely complete.
Villas and townhouses in DAMAC Hills transacted at an average of AED 1,908 per square foot between January and June 2026 (Property Monitor data, updated 7 June 2026). DAMAC Hills sits on Hessa Street, with the Route 2020 metro extension planned to improve access to the area.
DAMAC Lagoons
DAMAC Lagoons is developed in themed clusters inspired by destinations including Costa Brava, Malta, Santorini, Nice, Venice, Monaco and the Maldives, with artificial lagoons and water parks running through townhouses and villas.
The community is in active development, with clusters at different stages of construction and handover phased across several years. Off-plan purchases follow a payment plan the developer sets and writes into the Sales and Purchase Agreement.
Clusters differ from each other, so we check the plan and the construction stage of a specific cluster with a client before they buy into it.
Branded residences
DAMAC has developed branded residences in partnership with fashion and design houses. Cavalli Tower in Dubai Marina was designed with Roberto Cavalli. DAMAC Tower Nine Elms in London was developed with Versace Home and Fendi Casa. SAFA Two in Business Bay was designed with de Grisogono.
A branded residence carries its partner brand through the interiors and communal areas. Service charges on these buildings are generally higher than on a standard residence, reflecting the level of finish and amenity.
Payment plans
DAMAC sets its own payment plan for each off-plan project, typically a booking payment followed by instalments during construction and a balance at or after handover; some projects extend payments beyond handover. The plan is set out in the Sales and Purchase Agreement and differs by project.
A developer’s incentives on a launch, such as a contribution to the DLD fee or a service charge exemption for the first years, are a promotion for that specific project and change from launch to launch. We check what is written into the contract with a client, separately from what a launch advertises.
What we check before a client buys into a DAMAC project
We do not quote a yield or a growth figure for a DAMAC community: what a unit returns depends on its entry price, its service charge and the rent it achieves. What we check with a client is the specific project: its construction stage, its position within the masterplan, the service charge on the building, and how it compares with what else is transacting nearby.
We work with every leading developer in Dubai, DAMAC included, and present the options that fit a client’s plans. The client chooses the project; we manage the purchase and everything that follows.