77 Shades
Business Bay, Dubai
By 77 Shades of Green Real Estate Development
- Beds
- 1, 2 beds
- Area range (sq ft)
- 876 - 1,447
- Handover
- Q3 2027
- Payment plan
- 20 / 50 / 20 / 10
- Starting from
- AED 1,700,000
Upside, Business Bay
Upside in Business Bay presents fully furnished studios and one-bedroom apartments within a striking 31-storey tower, complete with premium finishes and panoramic urban views.
A completed building
Apartments and studios of one bedroom, from 399 to 651 sq ft. The building is finished, and the homes are ready to move into.
The project offers fully furnished studios and one-bedroom residences ranging from 399 to 651 square feet, each designed for comfort and style. Kitchen facilities feature premium brand appliances, whilst bathrooms showcase quality sanitary ware and accessories. Lighting systems utilise energy-efficient European technology, and each unit includes a complimentary parking space.
Developed by
SRG
Founded 1958
SRG has developed residential communities across Dubai's prime locations including Jumeirah Village Circle and Business Bay. The company specialises in apartment design and community planning.
Every project by SRGResidence balconies offer striking views of iconic Dubai landmarks. Amenities extend beyond the living space to encompass a shared swimming pool with panoramic views, children's pool, barbecue areas, landscaped gardens, games room, sports court, and running track. Co-working spaces and private meeting rooms serve professional residents.
The tower's position in Business Bay places it within easy reach of the city's primary business centres and retail destinations. The central location facilitates straightforward access to major thoroughfares and supporting services including healthcare and educational facilities.
The brochure
The Upside brochure
Explore Upside in detail, from the residences and floor plans to the amenities, in SRG’s official brochure.
- Type
- apartment
- Beds
- Studio, 1 Bedroom
- Sizes (sq ft)
- 399 - 651
- Status
- Ready
- Price from
- AED 1,700,000
About Business Bay
Business Bay is one of Dubai's defining neighbourhoods, blending commercial, residential and leisure uses within a dynamic, high-rise setting. The community sits at the heart of Dubai's business and entertainment scene, steps from Downtown Dubai and the Burj Khalifa.
Property in Business BayGallery
Homes & floor plans
The homes
Features & amenities
Swimming pool
Children's pool
Gym
24-hour security
Balconies
Furnished
The masterplan
The contemporary tower features landscaped exterior spaces and multiple recreational zones integrated throughout the building levels. Design elements create distinct community spaces, from the pool and sun deck to gardens and leisure areas.
The film
Questions
Where is Upside?
Upside is in Business Bay, Dubai, a development by SRG.
Who is the developer of Upside?
Upside is developed by SRG, a company founded in 1958.
What homes are there at Upside?
Upside has apartments with studios and 1 bedroom, from 399 to 651 sq ft.
What is the price of Upside?
Homes at Upside start from AED 1,702,888 (about USD 464K), as of 22 September 2026.
Is Upside expensive for Business Bay?
From AED 4,268 a square foot, against a median of AED 2,577 for 49 new projects in Business Bay.
Is Upside ready to move into?
Upside is completed and ready to move into.
Are there floor plans for Upside?
Yes. This page shows 5 floor plans for Upside, covering studio homes.
Get in touch
Send us a message on WhatsApp or book a consultation with one of our advisers in Dubai.
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